Great Storytelling Persuasion Power The power of persuasion elegantly woven into a great story is legendary. Here Jennifer Aaker tells some great stories about how they fit so very well together. However her great skill here is weaving information and story together almost seamlessly. This is no small feat considering we’re used to having one as a main course and one for desert. Here on the same plate – they are served up impeccably well. In fact this secret sauce tantalises both sides of experience at the same time. The wider creative narritive and the structured detail well blended. And science has shown how remarkably well the human brain learns in this unique environment. Persuasion Power Made Easy It’s what makes this a super powered persuasion video. There’s some nittyy gritty on that topic right here.
Great Storytelling Brain video needed to be made. Michael Gazzaniga, a leading neuroscientist drops in some serious insights here on how our brain really works – our brain on stories. After watching this fascinating presentation, you can begin to think of using your brain in delightful new ways. And you may also find some very useful understandings about why you do what you do. You may even want to build a great storytelling brain for yourself. And further insights may be found in this article at blogs.scientificamerican.com/literally-psyched/our-storytelling-minds-do-we-ever-really-know-whats-going-on-inside/. Brilliant stuff here. The Great Storytelling Brain He made some remarkable discoveries while studying both sides of the brain – seperately. He found unique actions bespoke to each side that add significant understanding to our ability to tell stories. He found one side of the brain, the left side, always wants to explain actions after they occurred with accuracy. This is the left hemisphere called the Interpreter. The right side called would make up the story about it, to be understood The Narrator. Together, they are the great storytelling brain and a marvel to behold. In this wonderful insightful presentation he makes simple the concepts that many have made complicated. You can find [More]
Joseph Riggio masterfully exposing the structure of the great story – our own story. Story simplified isn’t just an A, B, C formula. He shows the depth of our own great story and where the framework and walls are built. He explains how the great story is built and the foundations they’re built upon. Tell The Great Story
Story Control with Joseph Riggio and Jamie Smart live on stage disecting and disassembling their audiences’ stories. Quite a remarkable snippet of the whole process that tool place some time back. Expertly interacting with each other and with their audience, it highlights the inner story. Smart Story Control With his own Mythoself project of storytelling transformation Joseph Riggio has become a legend on stage. His stories are not ripples on the surface either. They’re deep, transformative and have a time-delayed sequence to them that is unbelievable. There’s real magic in action here in story control. Jamie Smart brings his down to earth approach and and enticement for the listeners to question the whole process. There’s smooth and masterful transitions between both, and there’s the rocky road of connection. Until you realise that’s not what it was about at all.
Storybranding Different from storytelling, storybranding applies story principles to branding. Stories to strengthen customer relationships here are magical. Here Jim Signorelli compares stories from different brands to clearly explain his principles. He outlines that there is list of essentials when adding smart storybranding to any producrt. Reflecting authentic value through story is the famous story of NIKE. Storybranding Essentials He talks about authentic and motivating stories to accompany brands with storybranding. Finding and uncovering your story is his expertise. Your story deserves to be told – to your most likely customers to build preference to your brand over others. Jim Signorelli believes there is no more powerful way to add value to your brand. Storybranding Workshops Signorelli’s workshops are famous for his wit and wisdom and are solid gold for leaders, salespeople and brands. His 6C’s of branding are foundational and add considerable story structure to the process. They clarify any brands’ story. Those 6C’s are: Collecting The Backstory Characterise The Brand Characterise The Prospect Connect The Characters Confront The Obstacles Complete The Story Brief With the 6C’s Jim Signorelli has cut through the crap like a knife through butter. In doing so he’s uncovered the simple truths that apply [More]
Eamon Kelly Storytelling The famous Eamon Kelly Storytelling like he was born to do. His famous lilt and turn of phrase brings magic to his words. This example of Eamon Kelly Storytelling shows his fireside manner with the audience in the palm of his hand.
Here Kal Bashir disassembles the components of great storytelling with the monostory. His 2100+ stage hero’s journey is a treasure trove of great storytelling wisdom. Rooted and physical and psychological law, story must contain certain elements. One of the best videos on the site. Monostory Structure The fundamental element of all story is transformation. Moving from the initial start state to the final or end state is key. Or from the Ordinary World we exit to a new state. The new state is the physical representation of the new world. Acquiring certain intangibles here are always contributing to your readiness. Gaining capacities at this stage keeps the character and the story moving forward. In every new state the character enters there must be a version of a boon, atonement or apothiosis. They are either implied or explicit. They are leading to the end state of perfection. Monostory – Another Perspective All the hollywood stories contain these steps. In fact they are a requirement. Kal Bashir’s exhaustive analysis of countless movies shows the depths of the structure. Known also as monomyth, the monostory form has been used since stories were first told. Shakespeare used this structure. The Bible, the Vedas, the [More]
Great Story Technique With Ed Bradley Great Story Technique is an understatement when watching Ed Bradley’s magnificent ability to capture his audience’s attention. His great work centres around several skills here. His playbook of body language is subtle, thorough and extremely well thought out. As one of his ‘under the radar skills’ he has the abilty to subtly change direction of the conversation at will. It shows a real master of effortless conversation at work. For beginner, intermediate and experienced storytellers this story method is foundational. Head over to 1.18 of this video and watch how effortlessly powerful this skill is when used well. Great Story Technique Ed Bradley’s voice wraps his every word in a magical deliverability. His great story technique embodies subtle questions directed like a steel fist inside a velvet glove. Hearing what’s really being said is one of his unique abilities. It’s almost as if he has a yellow brick road of conversation already laid out even before he begins. We simply follow. Your Own Great Story Technique As one of the truly great interviewers Ed Bradley is high on the list of must-watch people. By using his body and posture masterfully, he is adept at [More]
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