Great Storytelling Grabs Attention The ins and outs of more than $28M being sold in videos, sales pages, landing pages uses the power of great storytelling exquisitely. Grabbing your attention they cause marketing message to get to work deeply into the subconscious. Great Storytelling Message Magnifying the power of your message, stories help frame the product and the context more fully than regular marketing messages, leading the client – not pushing. Seducing and capturing attention with story has been used with remarkable effect since people first learned to use language. Selling through story is not just to illumunate benefits of a product. It can assist in overcoming objections powerfully. In fact, a story for selling can be as short as 3 sentences. Great Storytelling Resources After watching this video, check out Great Storytelling with John Carlton for a contrasting perspective. The smashing metaphors here go with this video like peanut butter and jelly. John Carlton is a copywriting genius that deserves our full attention.
Storybranding Different from storytelling, storybranding applies story principles to branding. Stories to strengthen customer relationships are magical. Here Signorelli compares stories from different brands to emphasise his principles. He outlines that there is list of essentials when adding story to brand. Reflecting authentic value through story is the famous story of NIKE. Storybranding Essentials He talks about authentic and motivating stories to accompany brands with storybranding. Finding and uncovering your story is his expertise. Your story deserves to be told – to your most likely customers to build preference to your brand over others. Jim Signorelli believes there is no more powerful way to add value to your brand. Storybranding Workshops Signorelli’s workshops are famous for his wit and wisdom and are solid gold for leaders, salespeople and brands. His 6C’s of branding are foundational and add considerable story structure to the process. They clarify any brands’ story. Those 6C’s are: Collecting The Backstory Characterise The Brand Characterise The Prospect Connect The Characters Confront The Obstacles Complete The Story Brief With the 6C’s Jim Signorelli has cut through the crap like a knife through butter. In doing so he’s uncovered the simple truths that apply to branding your product with [More]
Great Story-Telling with John Carlton Hard hitting, concise and no-nonsense approach to great story-telling. John Carlton is known as the most ripped off copywriter on the planet. Filled with smashing metaphors, brilliant tips and techniques for great storytellers – regardless of their level of experience. Story-telling the Old Fashioned Way Carlton says watching old movies like Casablanca and King Kong is important. They help you discover the great plot points. This is as important as being an avid read to smarten up your storytelling he says. Meanwhile ‘chained to the typewriter’ and ‘pumping out TV shows’ are metaphors that hark back to the old days. That was back when television executives demanded great product and fast! John Carlton’s inimitable style is famous. Its real story theatre. Story-telling Experience Here he’s cutting through the fluff and getting straight to the point. Laced with great visual imagery too, its a captivating watch. Uncompromising and irreverent John Carlton’s marketing rebel copywriting club is famous. His simple writing system knocks spots of the competition. And his story-telling expertise is that of a grizzled veteran with a lfetime in the trenches. You’ll find his character matches his skill – a real rarity today. Experience and [More]
Storytelling The Hero with Joseph Campbell Storytelling the hero archetype is for storytellers everywhere. “What we’re really seeking is an experience of being alive,” says Jospeh Campbell. Stunning imagery in this short video anchored in Joseph Campbell’s gentle words of wisdom at the beginning. A storytellers dream with powerful screenshots backed with some haunting music. A great storytelling journey with imagery and voice together speaks volumes, grasping the listner and cajoling them into the storytellers world.
First Person Arts StorySlam:Marjorie First Person Arts (FPA) is Philadelphia’s home for The StorySlam. This nonprofit presents true tales performed by established artists and everyday people at twice monthly StorySlams, the Annual First Person Arts Festival, the weekly First Person Arts Podcast, year-round Classes and Workshops, and Applied Storytelling programs. For more information about FPA and to listen to the Podcast, visit firstpersonarts.org
The Great Storytelling Matrix 3 Storytelling Axes that help improve the skill of storytelling. Structures that fit a storytelling matrix help improve the ability to tell stories on the fly. Crafting seemingly effortless stories as and when needed are often rehearsed with the structure in mind. The Storytelling Matrix Made Clear With this form, the storytelling mind can compose interactive stories with complex information and content. The customization of your story can then deliver the information with ease and great effectiveness. Its all about practice of the storyteller giving fundamental shape and form to the narrative. Activity, complexity and personality form the structure. This is a story worldwide presentation and is filled with great information to practice and apply.
Dave Lakhani Persuasive Story Telling Dave Lakhani translates The Myth Model of Great story telling to the business model with great clarity. Here in part 2 he weaves the classic story myths with myths of modern society. He illuminates the differences between down the myth, the reality and the lie and lays bare their use and misuse in society, business, branding and marketing. The Persuasive Business Story Watch a real insightful presentation packed with actionable and usable information. Presented in Dave Lakhani’s own very real style he shows the mastery of practical story telling in the modern world. Great interaction with his audience with great tips and direction. He has guaged the temperature of the room and delivers with consummate ease. His voice and tone are used to great effect. Here he shows mastery of the pause to keep the audience attention, to lead and to change direction of his presentation. So many skills packed into this presentation as he raises and lowers the tempo of his delivery.
Great storytelling clues right from the start are the not so hidden signposts that let us kow great story is on the way. They’re to …‘make me care, capture my attention, enthrall me’. By design stories are made to grab hold of us in some way and filmaker Andrew Stanton explains some of his methods here. This video is crammed with pure golden nuggets filled with insight and drama. Andrew Stanton – Great Storytelling Clues The man behind Toy Story shows his true genius here. He drops info-bombs on how to convince and to compell through story. This is a masterclass beginning with his secret – the connection. Great connection through great storytelling allows us to feel and experience similarities between us. Unifying Great Storytelling Clues Clever implementation of “The Unifying Theory of 2 + 2.” Never give your audience “4” –give them 2 + 2 so they arrive at 4 of their own accord, naturally. Masterful indeed and when done well this is a priceless nugget of golden knowledge. Stanton has taken storytelling into the 21st century. He’s refined and perfected the structure, dropping clues along the way like breadcrumbs. Invoke Wonder With Great Storytelling Clues You may find [More]
Jennifer Aaker’s Meaningful Storytelling Another top-knotch video here on meaningful storytelling. Full of facts, figures, research and data on the power great storytellers have in the hands. Superb information here. Stories are meaningful, more impactful and more memorable than pure data. Here Jennifer Aaker weaves story with data effortlessly. She concludes that the most important thing is feeling connected in order to create meaningful storytelling. This means connected not just to the story, but storyteller to listener as well. Excellent stuff here. Meaningful Storytelling Soundbites She says ultimately, “those who tell the best stories become the best leaders.” What a great short video and a superb watch once again from Jennifer Aaker. Stories are meaningful because they’re memorable, impactful and they connect. Memorable moments we tell in stories can have real power – especially when compared to facts which often fade over time. Its a real super power of stories. Impactful stories are made from stories we believe in and what resonates with us. The personal connection the audience feels makes the story meaningful – regardless of data or statistics. In fact the brain is already wired this way: emotion then rationalizing.
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