Great storytelling clues right from the start are the not so hidden signposts that let us kow great story is on the way. They’re to …‘make me care, capture my attention, enthrall me’. By design stories are made to grab hold of us in some way and filmaker Andrew Stanton explains some of his methods here. This video is crammed with pure golden nuggets filled with insight and drama.
Andrew Stanton – Great Storytelling Clues
The man behind Toy Story shows his true genius here. He drops info-bombs on how to convince and to compell through story. This is a masterclass beginning with his secret – the connection. Great connection through great storytelling allows us to feel and experience similarities between us.
Unifying Great Storytelling Clues
Clever implementation of “The Unifying Theory of 2 + 2.” Never give your audience “4” –give them 2 + 2 so they arrive at 4 of their own accord, naturally. Masterful indeed and when done well this is a priceless nugget of golden knowledge. Stanton has taken storytelling into the 21st century. He’s refined and perfected the structure, dropping clues along the way like breadcrumbs.
Invoke Wonder With Great Storytelling Clues
You may find yourself watching this presentation over and over. Using it as reference when crafting your own stories is highly reccomended. Telling brand stories with these great storytelling clues may sow the seeds of wonder and create a loyal audience.