Jennifer Aaker’s Meaningful Storytelling

Thanks! Share it with your friends!

Close

Jennifer Aaker’s Meaningful Storytelling

Another top-knotch video here on meaningful storytelling. Full of facts, figures, research and data on the power great storytellers have in the hands. Superb information here. Stories are meaningful, more impactful and more memorable than pure data.

Here Jennifer Aaker weaves story with data effortlessly. She concludes that the most important thing is feeling connected in order to create meaningful storytelling. This means connected not just to the story, but storyteller to listener as well. Excellent stuff here.

Meaningful Storytelling Soundbites

She says ultimately, “those who tell the best stories become the best leaders.” What a great short video and a superb watch once again from Jennifer Aaker.

Stories are meaningful because they’re memorable, impactful and they connect.

Memorable moments we tell in stories can have real power – especially when compared to facts which often fade over time. Its a real super power of stories.

Impactful stories are made from stories we believe in and what resonates with us.

The personal connection the audience feels makes the story meaningful – regardless of data or statistics. In fact the brain is already wired this way: emotion then rationalizing.

Jennifer Aaker

Another top knotch video here on great storytelling. Facts, figures, research and data on the power great storytellers have in the hands. Superb information. Stories are meaningful, more impactful and more memorable than pure data. Here Jennifer weaves story with data to conclude that the most important part is feeling connected - not just to the story, but to the storyteller. She says ultimately, "those who tell the best stories become the best leaders." A great short video

Comments

Write a comment

*

Get Notified Immediately When New Videos Are Posted

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close