Jennifer Aaker’s Meaningful Storytelling Another top-knotch video here on meaningful storytelling. Full of facts, figures, research and data on the power great storytellers have in the hands. Superb information here. Stories are meaningful, more impactful and more memorable than pure data. Here Jennifer Aaker weaves story with data effortlessly. She concludes that the most important thing is feeling connected in order to create meaningful storytelling. This means connected not just to the story, but storyteller to listener as well. Excellent stuff here. Meaningful Storytelling Soundbites She says ultimately, “those who tell the best stories become the best leaders.” What a great short video and a superb watch once again from Jennifer Aaker. Stories are meaningful because they’re memorable, impactful and they connect. Memorable moments we tell in stories can have real power – especially when compared to facts which often fade over time. Its a real super power of stories. Impactful stories are made from stories we believe in and what resonates with us. The personal connection the audience feels makes the story meaningful – regardless of data or statistics. In fact the brain is already wired this way: emotion then rationalizing.
Storyteller Poetess Sarah Kay Dazzling with rhythm and rhyme, this upbeat presentaion draws on storyteller poetess Sarah Kay’s own life experience to delight her audience. Quoting French poet Paul Valerie ‘a poem is never finished, it is only abandoned’ her self confessed obsessive nature keeps drawing her back to revisit her poetry. Poetry and Narritive Dancing effortlessly between narritive and poetry she conjures fantastic imagery sprinkled with sounds that make this a simply beautiful presentation. A remarkable skill, the storyteller poetess weaving both forms of story together so well, with so much passion and skill. Kay is the founder and co-director of Project V.O.I.C.E., founded in 2004, a group dedicated to using spoken word as an educational and inspirational tool.
The Storytelling Mystery Box By JJ Abrams Storytelling mystery box by JJ Abrams. In it he says “mystery is the catalyst for imagination”. He feels strongly that invoking wonder through mystery creates the environment for deeper and deeper engagement. His stoires thrive on propeling the imagination in this way. Brand Mystery Even great brands thrive on a little mystery to engage their audience and their customers. Using examples on screen he teaches his craft and opens the box to his own personal tried and tested tools and techniques. In full flow his presentation is magnificient with an endless list of examples to get his point across. JJ Abrams here demonstrating storytelling mystery and real mastery of his craft. Listen closely, there’s magic in action here.
What Great Storytellers Know – Matt Chan An accomplished and experienced storyteller sharing insider tips on doing great story, well. This clip from a Ted storytelling presentation is a budding storyteller’s dream! Even great storytellers can learn from Matt Chan. His experience shines through as he simplifies some of the keys concepts that are often missed. A great watch here and definitely one to take notes on as well. Great Storytellers Experience A powerful and influential person in the world of television he is the creator of the series ‘Horders’. He is a great teacher gets his points across elegantly and with ease. A real polished presenter at work here. You may even find yourself watching this clip several times. Enjoy.
Storytelling The Hero with Joseph Campbell Storytelling the hero archetype is for storytellers everywhere. “What we’re really seeking is an experience of being alive,” says Jospeh Campbell. Stunning imagery in this short video anchored in Joseph Campbell’s gentle words of wisdom at the beginning. A storytellers dream with powerful screenshots backed with some haunting music. A great storytelling journey with imagery and voice together speaks volumes, grasping the listner and cajoling them into the storytellers world.
Unwritten Rules of Great Storytelling Wow! Chris Vogler’s storytelling rocks! What a great storyteller, getting straight into the presentation with his own story. You’ll be mezmerized and engaged in the flow of his narrative before you even know it. What a shining example of great storytelling and how easy and effortless he makes it seem. Vogler’s Storytelling Rocks Known for his great insight into Josepeh Campbell’s work, Vogler’s storytelling has tremendous impact as he answers the questions so well. The information in this presentation is a like a secret weapon. It’s almost as if you can feel yourself learning, simply by watching. Enjoy!
Persuade With The Story Theatre Method In The Power to Persuade with Story Theatre, Doug Stevenson deals with the use of stories to create an effect. regardless if it’s a true or fictive story, simple or extravagant, the same rules apply. Number 1 – it’s more memorable than regular advertising. And it’s a more successful way of attracting customers. Ulitmately he explains that with story, customers themselves will be advertising and spreading the word. Story Theatre Here in his Story Theatre Method for strategic storytelling Doug is a real magician. He does a wonderful magic trick, then takes you behind the curtain to show you his secrets. He explains the methods behind his own magic. What a wonderful presentation this is from a truly passionate storyteller and teacher. Great tempo, great connections between frames and a real alivenss on stage.
The Stages of The Storytelling Journey Drink copiously from the Great Storytelling fountain of knowledge – the 12 stages of the hero’s journey. Overflowing with wisdom, The storytelling journey is told by Great Storyteller himself Joseph Campbell. Pointing to the brain in great storytelling as the secondary organ – “it must submit and serve the humanity of the body.” Storytelling Journey Structure His insights on ‘the system’ and its impersonal claims are fascinating. The interviewer either knows exactly where he’s going with this or he has stumbled upon Joseph Campbell in great form, dropping nuggets of pure golden wisdom at random here. “Its very nice to be able to put yourself in situations that will evoke your higher nature rather than your lower.”
Great Storytelling for Sales – Adrian Davis Great Storytelling for sales is a super presentation about the unlimited applications of story to the sales process. Indepth, detailed and littered with fantastic storytelling tips and techniques to make your story more profitable – fast. I’ve tried them, they work. You’ll need a notebook and a keen ear for this. You might even have to watch it in segments. Detailed slides, great images and explanations. Storytelling for Sales Made Easy Adrian Davis shares some of his greatest insights into storytelling for sales. I can’t reccomend this highly enough.
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