Great Story-Telling with John Carlton Hard hitting, concise and no-nonsense approach to great story-telling. John Carlton is known as the most ripped off copywriter on the planet. Filled with smashing metaphors, brilliant tips and techniques for great storytellers – regardless of their level of experience. Story-telling the Old Fashioned Way Carlton says watching old movies like Casablanca and King Kong is important. They help you discover the great plot points. This is as important as being an avid read to smarten up your storytelling he says. Meanwhile ‘chained to the typewriter’ and ‘pumping out TV shows’ are metaphors that hark back to the old days. That was back when television executives demanded great product and fast! John Carlton’s inimitable style is famous. Its real story theatre. Story-telling Experience Here he’s cutting through the fluff and getting straight to the point. Laced with great visual imagery too, its a captivating watch. Uncompromising and irreverent John Carlton’s marketing rebel copywriting club is famous. His simple writing system knocks spots of the competition. And his story-telling expertise is that of a grizzled veteran with a lfetime in the trenches. You’ll find his character matches his skill – a real rarity today. Experience and [More]
Great Storytelling Grabs Attention The ins and outs of more than $28M being sold in videos, sales pages, landing pages uses the power of great storytelling exquisitely. Grabbing your attention they cause marketing message to get to work deeply into the subconscious. Great Storytelling Message Magnifying the power of your message, stories help frame the product and the context more fully than regular marketing messages, leading the client – not pushing. Seducing and capturing attention with story has been used with remarkable effect since people first learned to use language. Selling through story is not just to illumunate benefits of a product. It can assist in overcoming objections powerfully. In fact, a story for selling can be as short as 3 sentences. Great Storytelling Resources After watching this video, check out Great Storytelling with John Carlton for a contrasting perspective. The smashing metaphors here go with this video like peanut butter and jelly. John Carlton is a copywriting genius that deserves our full attention.
Stories from the Stuck State to Magical Transformation A rare and masterful example of great storytelling transformation. Joseph Riggio delves into today’s educational system today, exposing its failings in organisations, belief systems and in society. A self professed ‘change-agent’ who loves to talk, to present and belongs on stage in front of people. His ability to weave stories into his presentations, is effortless and remarkable. Great Storytelling Transformation The famous ‘mytho-self’ system, his process of storytelling transformation has helped people all over the world. With Jospeh as your guide, taking the great leap from the impossible to the the magical happening around you is possible. Another must watch video here on greatstorytelling.org. Full of metaphor, analogy, quotation, symbolism and well worth watching in its magnificient entirety. Joseph also tells some great story littered with expertise in his transformational presentation The Great Story. His expertise is off the charts.
Persuade With The Story Theatre Method In The Power to Persuade with Story Theatre, Doug Stevenson deals with the use of stories to create an effect. regardless if it’s a true or fictive story, simple or extravagant, the same rules apply. Number 1 – it’s more memorable than regular advertising. And it’s a more successful way of attracting customers. Ulitmately he explains that with story, customers themselves will be advertising and spreading the word. Story Theatre Here in his Story Theatre Method for strategic storytelling Doug is a real magician. He does a wonderful magic trick, then takes you behind the curtain to show you his secrets. He explains the methods behind his own magic. What a wonderful presentation this is from a truly passionate storyteller and teacher. Great tempo, great connections between frames and a real alivenss on stage.
Peter Guber Interview Peter Guber tells the story of his life. From the creative department in Columbia Pictures(1968) to president and head honcho of the studio. Then chairman and CEO of Sony’s Entertainment division. Here Peter Guber speaks about his use of storytelling successfully. Using story in all areas of his life to influence and inspire has made him a multimillionaire. However he has failed in some things. Curious Peter Guber Now a hollywood mogul he says “I was born curious.” His life was a series of ups and down including some cataclysmic failures. He says he learned more from the downs than the ups. Taking a key role in movie making he was involved in Taxi Drive, Close Encounters and Shampoo. Peter Guber Polygram Founder and CEO of Polygram he went on to sell it after a few years. He started movies like Gorillas in The Mist, Witches of Eastwick, Rainman as well as several flops. However he became more and more successful in the music, sports and media. Now Peter Guber teaches in UCLA as a full professor he is in the 3rd act of my life’. He wants the third act of his life to be the [More]
Great Storytelling Allure – Steven Washer “Mommy, Daddy tell me a story”! Language evolved simply to tell stories and get our point across many, many moons ago. Soon drama was added to create great storytelling allure. Stories give your subconscious mind direct access to the emotional arguements that actually allow you to make decisions, both big and small. This is the allure of great storytelling. In this video Steven Washer gets his point across in some unique ways with great style and panache. A great video resource for storytellers and storytellers and for telling better stories.
Myth As The Mirror By Joseph Campbell Insightful, scary, beautiful and enlightening in equal measure! Joseph Campbell’s insightful interview that embraces some scary concepts slowly evolves into some positively beautiful and enlightening moments. One of Joseph Campbells’ short presentations full of wisdom and aliveness.
First Person Arts StorySlam:Marjorie First Person Arts (FPA) is Philadelphia’s home for The StorySlam. This nonprofit presents true tales performed by established artists and everyday people at twice monthly StorySlams, the Annual First Person Arts Festival, the weekly First Person Arts Podcast, year-round Classes and Workshops, and Applied Storytelling programs. For more information about FPA and to listen to the Podcast, visit firstpersonarts.org
Walt Disney’s Secret use of Storytelling How Walt Disney made storytelling unique using 3 key principles. Some fascinating stuff here to add significant power to your storytelling. A highly informative video by Danny Dover that looks behind the curtain at some of Disney’s real expertise.
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