The Stages of The Storytelling Journey Drink copiously from the Great Storytelling fountain of knowledge – the 12 stages of the hero’s journey. Overflowing with wisdom, The storytelling journey is told by Great Storyteller himself Joseph Campbell. Pointing to the brain in great storytelling as the secondary organ – “it must submit and serve the humanity of the body.” Storytelling Journey Structure His insights on ‘the system’ and its impersonal claims are fascinating. The interviewer either knows exactly where he’s going with this or he has stumbled upon Joseph Campbell in great form, dropping nuggets of pure golden wisdom at random here. “Its very nice to be able to put yourself in situations that will evoke your higher nature rather than your lower.”
Great Storytelling Grabs Attention The ins and outs of more than $28M being sold in videos, sales pages, landing pages uses the power of great storytelling exquisitely. Grabbing your attention they cause marketing message to get to work deeply into the subconscious. Great Storytelling Message Magnifying the power of your message, stories help frame the product and the context more fully than regular marketing messages, leading the client – not pushing. Seducing and capturing attention with story has been used with remarkable effect since people first learned to use language. Selling through story is not just to illumunate benefits of a product. It can assist in overcoming objections powerfully. In fact, a story for selling can be as short as 3 sentences. Great Storytelling Resources After watching this video, check out Great Storytelling with John Carlton for a contrasting perspective. The smashing metaphors here go with this video like peanut butter and jelly. John Carlton is a copywriting genius that deserves our full attention.
Great Storytelling with Drew Keller Drew Keller says that defining your objectives in your storytelling is important. Some great advice here from identifying your objective and shaping your story to checking to see if this content already exists somewhere. However, it’s in the telling that his expertise shines. Delivering one of the most ‘on-point’ concise and no nonsense presentation on story you’ll ever find. The Drew Keller Formula Drew Keller flies through key points needed to develop and tell great story. What a brilliant way of building a framework for story that makes memorable any topic. Here are his key points: Define Objective. Does this content exist elsewhere? Audience Viewing Environment Defining Objective Specifics. Measureable goals. A call to action. They are all possibilities that not only give you direction in your story but determine the outcome of your efforts. The more accurate the better. The clearer and more concise the better. Make your Objective crystal clear in one sentence. Write it down – short, straightforward and on message. Pre-existing Content Placement and perspective. Where exactly does your content fit? Does it go up against, sit alongside or even compliment the information that your viewer may have already found elsewhere [More]
Why We Tell Stories We started to tell stories at a very young age. Its one of the first things we were wired to do. Tall tales, porky pies, exciting stories and everything imaginable inbetween. And as we grow up that ability is still firmly entrenched in our psyche. Its just that some people tell stories more than others. Here we hear the unique concepts of touring poet, published author, and co-director of Project V.O.I.C.E. Phil Kaye. His work can be found regularly in CHAOS Magazine. He has appeared on NPR, performed at Lincoln Center. Most recently coached and performed on the 2011 Providence National Poetry Team. He ranked third in the nation.
Great Storytelling Allure – Steven Washer “Mommy, Daddy tell me a story”! Language evolved simply to tell stories and get our point across many, many moons ago. Soon drama was added to create great storytelling allure. Stories give your subconscious mind direct access to the emotional arguements that actually allow you to make decisions, both big and small. This is the allure of great storytelling. In this video Steven Washer gets his point across in some unique ways with great style and panache. A great video resource for storytellers and storytellers and for telling better stories.
Secondary World of Great Storytelling The secondary world illuminates the way in which threads of information are seamelssly weaved into a cloak of knowledge. This video is deep, detailing the depth of influence of stories have on the psyche by professor Brian Sturm. Secondary World of Story The storytelling trance includes 16 portals to altered states. Here 3 stories are told to illustrate the theoretical model of Truth and Story. In this secondary world, information is the thread while story is the fabric.
Adam Wade Reinventing Storytelling Adam Wade great storyteller, live reinventing storytelling. What a great voice telling some great stories with fantastic imagery. Great use of his voice shows his experience. What great engagement and great connection he makes with his audience. Tips For Reinventing Storytelling Littered with tips in abundance and signposts pointing the way Adam Wade shows how to becom a great storyteller.
Walt Disney’s Secret use of Storytelling How Walt Disney made storytelling unique using 3 key principles. Some fascinating stuff here to add significant power to your storytelling. A highly informative video by Danny Dover that looks behind the curtain at some of Disney’s real expertise.
Storytelling Demystified By Julian Friedman In Storytelling Demystified, Julian Friedman says: “A story is much more about the audience than it is about the plot.” Crammed with excellent nuggets of information and low hanging fruit for budding storytellers and writers. This Ted talk is well worth watching many many times over. The Mystery of Storytelling Agent Julian Friedman poses some fantastic questions here in storytelling demystified. He cajoles his auduence by setting the scene and questionning every assumption about what makes a great storytelling. The mysterious process of how we tell stories is something that millions around the world want to be able to do, but 99.9% effectively fail at. Yet what we communicate can change the lives of the writer and the audience alike. Here Julian Friedmann who has worked with writers for over 40 years believes that storytelling is more about the audience than the writer.
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