The Storytelling Mystery Box By JJ Abrams Storytelling mystery box by JJ Abrams. In it he says “mystery is the catalyst for imagination”. He feels strongly that invoking wonder through mystery creates the environment for deeper and deeper engagement. His stoires thrive on propeling the imagination in this way. Brand Mystery Even great brands thrive on a little mystery to engage their audience and their customers. Using examples on screen he teaches his craft and opens the box to his own personal tried and tested tools and techniques. In full flow his presentation is magnificient with an endless list of examples to get his point across. JJ Abrams here demonstrating storytelling mystery and real mastery of his craft. Listen closely, there’s magic in action here.
Peter Guber Interview Peter Guber tells the story of his life. From the creative department in Columbia Pictures(1968) to president and head honcho of the studio. Then chairman and CEO of Sony’s Entertainment division. Here Peter Guber speaks about his use of storytelling successfully. Using story in all areas of his life to influence and inspire has made him a multimillionaire. However he has failed in some things. Curious Peter Guber Now a hollywood mogul he says “I was born curious.” His life was a series of ups and down including some cataclysmic failures. He says he learned more from the downs than the ups. Taking a key role in movie making he was involved in Taxi Drive, Close Encounters and Shampoo. Peter Guber Polygram Founder and CEO of Polygram he went on to sell it after a few years. He started movies like Gorillas in The Mist, Witches of Eastwick, Rainman as well as several flops. However he became more and more successful in the music, sports and media. Now Peter Guber teaches in UCLA as a full professor he is in the 3rd act of my life’. He wants the third act of his life to be the [More]
Ira Glass Storytelling Ira Glass Storytelling is fantastic, imaginative and brilliant to watch. Stories have building blocks and this video raises the great questions about how to use them effectively. They include sequences, anecdotes and moments of reflection. Here we find Ira Glass thought provoking, insightful and a wonderful inspiration. Ira Glass Storytelling Magic Story ….“it has a momentum in itself that no matter how boring the facts are….” The sequence of events is a building block. The next is clear – its is raising a question from the very beginning. And so we begin to shape our story. Magical momentum makes great storytelling clear here. The insights he delivers here are qute substantial in their influence over any story. None more so that the moment of reflection interwoven with anecdote. His passion for the subject matter flows through this compelling video. A definite must watch. Ira Glass Storytelling + Drew Keller Storytelling For a top class, no-frlls, down-to-earth, back-to-back lesson on great storytelling, watch this video of Drew Keller storytelling now. Putting these 2 videos together delivers some down and dirty nuts and bolts to engineer some great story that will blow the socks off any competition and capture [More]
Storytelling Brain – The Inside View The Storytelling Brain show your brain on storytelling, by Dr. Paul Zak. Here we have functional brain imaging study after hearing a story. With certain brain chemicals released, predictable behaviour as a result of hearing this story reveals some astonishing information about how we respond to stories. Excellent insights.
Great Storytelling Grabs Attention The ins and outs of more than $28M being sold in videos, sales pages, landing pages uses the power of great storytelling exquisitely. Grabbing your attention they cause marketing message to get to work deeply into the subconscious. Great Storytelling Message Magnifying the power of your message, stories help frame the product and the context more fully than regular marketing messages, leading the client – not pushing. Seducing and capturing attention with story has been used with remarkable effect since people first learned to use language. Selling through story is not just to illumunate benefits of a product. It can assist in overcoming objections powerfully. In fact, a story for selling can be as short as 3 sentences. Great Storytelling Resources After watching this video, check out Great Storytelling with John Carlton for a contrasting perspective. The smashing metaphors here go with this video like peanut butter and jelly. John Carlton is a copywriting genius that deserves our full attention.
Great Storytelling with Drew Keller Drew Keller says that defining your objectives in your storytelling is important. Some great advice here from identifying your objective and shaping your story to checking to see if this content already exists somewhere. However, it’s in the telling that his expertise shines. Delivering one of the most ‘on-point’ concise and no nonsense presentation on story you’ll ever find. The Drew Keller Formula Drew Keller flies through key points needed to develop and tell great story. What a brilliant way of building a framework for story that makes memorable any topic. Here are his key points: Define Objective. Does this content exist elsewhere? Audience Viewing Environment Defining Objective Specifics. Measureable goals. A call to action. They are all possibilities that not only give you direction in your story but determine the outcome of your efforts. The more accurate the better. The clearer and more concise the better. Make your Objective crystal clear in one sentence. Write it down – short, straightforward and on message. Pre-existing Content Placement and perspective. Where exactly does your content fit? Does it go up against, sit alongside or even compliment the information that your viewer may have already found elsewhere [More]
Why We Tell Stories We started to tell stories at a very young age. Its one of the first things we were wired to do. Tall tales, porky pies, exciting stories and everything imaginable inbetween. And as we grow up that ability is still firmly entrenched in our psyche. Its just that some people tell stories more than others. Here we hear the unique concepts of touring poet, published author, and co-director of Project V.O.I.C.E. Phil Kaye. His work can be found regularly in CHAOS Magazine. He has appeared on NPR, performed at Lincoln Center. Most recently coached and performed on the 2011 Providence National Poetry Team. He ranked third in the nation.
Great Storytelling Allure – Steven Washer “Mommy, Daddy tell me a story”! Language evolved simply to tell stories and get our point across many, many moons ago. Soon drama was added to create great storytelling allure. Stories give your subconscious mind direct access to the emotional arguements that actually allow you to make decisions, both big and small. This is the allure of great storytelling. In this video Steven Washer gets his point across in some unique ways with great style and panache. A great video resource for storytellers and storytellers and for telling better stories.
Secondary World of Great Storytelling The secondary world illuminates the way in which threads of information are seamelssly weaved into a cloak of knowledge. This video is deep, detailing the depth of influence of stories have on the psyche by professor Brian Sturm. Secondary World of Story The storytelling trance includes 16 portals to altered states. Here 3 stories are told to illustrate the theoretical model of Truth and Story. In this secondary world, information is the thread while story is the fabric.
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