Adam Wade Reinventing Storytelling Adam Wade great storyteller, live reinventing storytelling. What a great voice telling some great stories with fantastic imagery. Great use of his voice shows his experience. What great engagement and great connection he makes with his audience. Tips For Reinventing Storytelling Littered with tips in abundance and signposts pointing the way Adam Wade shows how to becom a great storyteller.
Walt Disney’s Secret use of Storytelling How Walt Disney made storytelling unique using 3 key principles. Some fascinating stuff here to add significant power to your storytelling. A highly informative video by Danny Dover that looks behind the curtain at some of Disney’s real expertise.
Storytelling Demystified By Julian Friedman In Storytelling Demystified, Julian Friedman says: “A story is much more about the audience than it is about the plot.” Crammed with excellent nuggets of information and low hanging fruit for budding storytellers and writers. This Ted talk is well worth watching many many times over. The Mystery of Storytelling Agent Julian Friedman poses some fantastic questions here in storytelling demystified. He cajoles his auduence by setting the scene and questionning every assumption about what makes a great storytelling. The mysterious process of how we tell stories is something that millions around the world want to be able to do, but 99.9% effectively fail at. Yet what we communicate can change the lives of the writer and the audience alike. Here Julian Friedmann who has worked with writers for over 40 years believes that storytelling is more about the audience than the writer.
James Wedmore’s Power Of A Great Story In the power of a great story James Wedmore reccomends becoming familiar with the 5 different types of stories: – the personal journey – overcoming great obstacles – the fable – an inspirational story – a story of warning. James delves into these with an elegant simplicity that quite simply seems to make the impossible possible. Great stuff.
Storybranding Different from storytelling, storybranding applies story principles to branding. Stories to strengthen customer relationships are magical. Here Signorelli compares stories from different brands to emphasise his principles. He outlines that there is list of essentials when adding story to brand. Reflecting authentic value through story is the famous story of NIKE. Storybranding Essentials He talks about authentic and motivating stories to accompany brands with storybranding. Finding and uncovering your story is his expertise. Your story deserves to be told – to your most likely customers to build preference to your brand over others. Jim Signorelli believes there is no more powerful way to add value to your brand. Storybranding Workshops Signorelli’s workshops are famous for his wit and wisdom and are solid gold for leaders, salespeople and brands. His 6C’s of branding are foundational and add considerable story structure to the process. They clarify any brands’ story. Those 6C’s are: Collecting The Backstory Characterise The Brand Characterise The Prospect Connect The Characters Confront The Obstacles Complete The Story Brief With the 6C’s Jim Signorelli has cut through the crap like a knife through butter. In doing so he’s uncovered the simple truths that apply to branding your product with [More]
Purposeful Storytelling – Peter Guber Purposeful Storytelling comes to life as Peter Guber is interviewed by Harvard business school. Not for the first time Peter Guber lays it out in black and white – how telling stories in your business is a game changer. Here he beautifully outlines the fundamentals. He especially entheuses about preparation to smash it when telling stories to succeed. His authenticity shines through in this brilliant interview. Complimented by great questions from an excellent and experienced interviewer. Purposeful Storytelling Preparation Doing your homework is key in order to tell your story and get your message across. The series of components he calls The Navigation States, can then be moved through purposefully. He explains wonderfully how bonding the emotional compnent of your story with your information is key.
Great Story-Telling with John Carlton Hard hitting, concise and no-nonsense approach to great story-telling. John Carlton is known as the most ripped off copywriter on the planet. Filled with smashing metaphors, brilliant tips and techniques for great storytellers – regardless of their level of experience. Story-telling the Old Fashioned Way Carlton says watching old movies like Casablanca and King Kong is important. They help you discover the great plot points. This is as important as being an avid read to smarten up your storytelling he says. Meanwhile ‘chained to the typewriter’ and ‘pumping out TV shows’ are metaphors that hark back to the old days. That was back when television executives demanded great product and fast! John Carlton’s inimitable style is famous. Its real story theatre. Story-telling Experience Here he’s cutting through the fluff and getting straight to the point. Laced with great visual imagery too, its a captivating watch. Uncompromising and irreverent John Carlton’s marketing rebel copywriting club is famous. His simple writing system knocks spots of the competition. And his story-telling expertise is that of a grizzled veteran with a lfetime in the trenches. You’ll find his character matches his skill – a real rarity today. Experience and [More]
Myth As The Mirror By Joseph Campbell Insightful, scary, beautiful and enlightening in equal measure! Joseph Campbell’s insightful interview that embraces some scary concepts slowly evolves into some positively beautiful and enlightening moments. One of Joseph Campbells’ short presentations full of wisdom and aliveness.
Storytelling Genius Known as ‘the one man theatre troupe’ Jay O Callaghan is a storytelling genius. Captivating, enthralling and masterful with pure simplicity and elegance. No matter the subject Jay brings it to life in a magical and childlike manner. Storytelling Genius At Work One of the best storytelling videos here from one of the best around. He travels the world telling stories and is revered for his performances in the Abbey theatre, Dublin. An expert at leaving his audience wondering where the time went as they become immersed in his narritive. A Real Storytelling Genius Jay has also performed at The National Theatre Complex in London, Lincoln Center and the Boston Symphony Orchestra. He says storeis are often about people, places and trouble. They build to a high point then a resolution. Here Jay O’ Callaghan talks about getting into a story to get a point across. Any point. His well thought out presentation hits all the highs, rolls over all the lows and then the rest. He builds intrigue like a real storytelling genius should. He leads and leads and makes great use of his voice at just the right moments.And its not long before you find yourself [More]
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