James Wedmore’s Power Of A Great Story In the power of a great story James Wedmore reccomends becoming familiar with the 5 different types of stories: – the personal journey – overcoming great obstacles – the fable – an inspirational story – a story of warning. James delves into these with an elegant simplicity that quite simply seems to make the impossible possible. Great stuff.
Storybranding Different from storytelling, storybranding applies story principles to branding. Stories to strengthen customer relationships here are magical. Here Jim Signorelli compares stories from different brands to clearly explain his principles. He outlines that there is list of essentials when adding smart storybranding to any producrt. Reflecting authentic value through story is the famous story of NIKE. Storybranding Essentials He talks about authentic and motivating stories to accompany brands with storybranding. Finding and uncovering your story is his expertise. Your story deserves to be told – to your most likely customers to build preference to your brand over others. Jim Signorelli believes there is no more powerful way to add value to your brand. Storybranding Workshops Signorelli’s workshops are famous for his wit and wisdom and are solid gold for leaders, salespeople and brands. His 6C’s of branding are foundational and add considerable story structure to the process. They clarify any brands’ story. Those 6C’s are: Collecting The Backstory Characterise The Brand Characterise The Prospect Connect The Characters Confront The Obstacles Complete The Story Brief With the 6C’s Jim Signorelli has cut through the crap like a knife through butter. In doing so he’s uncovered the simple truths that apply [More]
Purposeful Storytelling – Peter Guber Purposeful Storytelling comes to life as Peter Guber is interviewed by Harvard business school. Not for the first time Peter Guber lays it out in black and white – how telling stories in your business is a game changer. Here he beautifully outlines the fundamentals. He especially entheuses about preparation to smash it when telling stories to succeed. His authenticity shines through in this brilliant interview. Complimented by great questions from an excellent and experienced interviewer. Purposeful Storytelling Preparation Doing your homework is key in order to tell your story and get your message across. The series of components he calls The Navigation States, can then be moved through purposefully. He explains wonderfully how bonding the emotional compnent of your story with your information is key.
Great Story-Telling with John Carlton Hard hitting, concise and no-nonsense approach to great story-telling. John Carlton is known as the most ripped off copywriter on the planet. Filled with smashing metaphors, brilliant tips and techniques for great storytellers – regardless of their level of experience. Story-telling the Old Fashioned Way Carlton says watching old movies like Casablanca and King Kong is important. They help you discover the great plot points. This is as important as being an avid read to smarten up your storytelling he says. Meanwhile ‘chained to the typewriter’ and ‘pumping out TV shows’ are metaphors that hark back to the old days. That was back when television executives demanded great product and fast! John Carlton’s inimitable style is famous. Its real story theatre. Story-telling Experience Here he’s cutting through the fluff and getting straight to the point. Laced with great visual imagery too, its a captivating watch. Uncompromising and irreverent John Carlton’s marketing rebel copywriting club is famous. His simple writing system knocks spots of the competition. And his story-telling expertise is that of a grizzled veteran with a lfetime in the trenches. You’ll find his character matches his skill – a real rarity today. Experience and [More]
Myth As The Mirror By Joseph Campbell Insightful, scary, beautiful and enlightening in equal measure! Joseph Campbell’s insightful interview that embraces some scary concepts slowly evolves into some positively beautiful and enlightening moments. One of Joseph Campbells’ short presentations full of wisdom and aliveness.
Storytelling Genius Known as ‘the one man theatre troupe’ Jay O Callaghan is a storytelling genius. Captivating, enthralling and masterful with pure simplicity and elegance. No matter the subject Jay brings it to life in a magical and childlike manner. Storytelling Genius At Work One of the best storytelling videos here from one of the best around. He travels the world telling stories and is revered for his performances in the Abbey theatre, Dublin. An expert at leaving his audience wondering where the time went as they become immersed in his narritive. A Real Storytelling Genius Jay has also performed at The National Theatre Complex in London, Lincoln Center and the Boston Symphony Orchestra. He says storeis are often about people, places and trouble. They build to a high point then a resolution. Here Jay O’ Callaghan talks about getting into a story to get a point across. Any point. His well thought out presentation hits all the highs, rolls over all the lows and then the rest. He builds intrigue like a real storytelling genius should. He leads and leads and makes great use of his voice at just the right moments.And its not long before you find yourself [More]
Kids Storytelling Fun Kids storytelling at The Back East Theatre is a wonderful short video. Here children have fun telling stories, learning about storytelling and listening to stories of all kinds. Great energy for kids to learn about how and why stories are important.
Christopher Vogler’s Great Storytelling of The Writers Journey from #LondonSWF on Vimeo. Christopher Vogler’s Great Storytelling Christopher Vogler gives great insight into the use of The Hero’s Journey in story. How it’s flexibility in structure adapts to different stories is stylishly outlined here by a modern magician. Up front with his answers the author doesn’t shy away from the difficult questions which adds spice to vogler’s great storytelling. During the initial viewing, its easy to understand how this man’s expertise lies not only in the hero’s journey – but in diseminating its powerful information. The Hero’s Journey and Christopher Vogler’s Great Storytelling A great interviewer puts great questions from his own experience. Its as if Vogler is tuned-in completely and understands exactly where the interviewer is coming from. He answers extremely well indeed without fluff and padding to his answers. His explanations of the stories’ structure and how the clues they carry relate to life is just brilliant. Great language and clarity throughout this video. Check out his book The Writers Journey – the mythic structure for writers.
Persuasive Storytelling Rare footage of Dave Lakhani teaching persuasive storytelling. His storytelling to enhance persuasion and influence is the cornerstone of the Myth Model. Here we have some more excellent footage of a real master storyteller in action. One could analyse and access this using 15 different criteria and still find reason to rave about it. A smooth, elegant and very influential way of delivering his persuasive storytelling message. Persuasive Storytelling and The Myth Model Made Easy Get ready to take notes here as this video is chocked full of great tips for persuaders regardless of your background. Seeing someone use stories to teach storytelling in truly magic in action here. In his unique Business Elixir he discusses allies, He discusses the essesnce of persuasion – ‘leading someone to their own most logical conclusion’. He gets his clients and customers actively involved and sets them on their own Call To Adventure. And he explains the use of techniques in the proper context.
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