Great Storytelling with Drew Keller Drew Keller says that defining your objectives in your storytelling is important. Some great advice here from identifying your objective and shaping your story to checking to see if this content already exists somewhere. However, it’s in the telling that his expertise shines. Delivering one of the most ‘on-point’ concise and no nonsense presentation on story you’ll ever find. The Drew Keller Formula Drew Keller flies through key points needed to develop and tell great story. What a brilliant way of building a framework for story that makes memorable any topic. Here are his key points: Define Objective. Does this content exist elsewhere? Audience Viewing Environment Defining Objective Specifics. Measureable goals. A call to action. They are all possibilities that not only give you direction in your story but determine the outcome of your efforts. The more accurate the better. The clearer and more concise the better. Make your Objective crystal clear in one sentence. Write it down – short, straightforward and on message. Pre-existing Content Placement and perspective. Where exactly does your content fit? Does it go up against, sit alongside or even compliment the information that your viewer may have already found elsewhere [More]
Stories from the Stuck State to Magical Transformation A rare and masterful example of great storytelling transformation. Joseph Riggio delves into today’s educational system today, exposing its failings in organisations, belief systems and in society. A self professed ‘change-agent’ who loves to talk, to present and belongs on stage in front of people. His ability to weave stories into his presentations, is effortless and remarkable. Great Storytelling Transformation The famous ‘mytho-self’ system, his process of storytelling transformation has helped people all over the world. With Jospeh as your guide, taking the great leap from the impossible to the the magical happening around you is possible. Another must watch video here on greatstorytelling.org. Full of metaphor, analogy, quotation, symbolism and well worth watching in its magnificient entirety. Joseph also tells some great story littered with expertise in his transformational presentation The Great Story. His expertise is off the charts.
Purposeful Storytelling – Peter Guber Purposeful Storytelling comes to life as Peter Guber is interviewed by Harvard business school. Not for the first time Peter Guber lays it out in black and white – how telling stories in your business is a game changer. Here he beautifully outlines the fundamentals. He especially entheuses about preparation to smash it when telling stories to succeed. His authenticity shines through in this brilliant interview. Complimented by great questions from an excellent and experienced interviewer. Purposeful Storytelling Preparation Doing your homework is key in order to tell your story and get your message across. The series of components he calls The Navigation States, can then be moved through purposefully. He explains wonderfully how bonding the emotional compnent of your story with your information is key.
Persuade With The Story Theatre Method In The Power to Persuade with Story Theatre, Doug Stevenson deals with the use of stories to create an effect. regardless if it’s a true or fictive story, simple or extravagant, the same rules apply. Number 1 – it’s more memorable than regular advertising. And it’s a more successful way of attracting customers. Ulitmately he explains that with story, customers themselves will be advertising and spreading the word. Story Theatre Here in his Story Theatre Method for strategic storytelling Doug is a real magician. He does a wonderful magic trick, then takes you behind the curtain to show you his secrets. He explains the methods behind his own magic. What a wonderful presentation this is from a truly passionate storyteller and teacher. Great tempo, great connections between frames and a real alivenss on stage.
Great Storyselling Structure Here we find the basics of storyselling structure. And suggestions on how to write your storyselling story. The most powerful way to put ideas into the world today. Lots of great story structure here.
Mythic Symbology and Great Storytelling In Mythic Symbology twe find the utterly brilliant Joseph Campbell. Here he unravels the symbology of myth like no one else can. And in his own priceless and inimitable way his wisdom flows effortlessly. Exploring of myths through his work has spanned entire generations. And here are some of his finest explanations. The roles of the winged fish, the feathered serpent, the Bodhisattva, and the Christ. All are symbolic images of a shift in consciousness. The Hero and Mythic Symbology Watch the 12 Stages of The Hero’s Journey and get a real grasp of the significance of his world view of mythic symboligies.
Great Storytelling Webinar By Speakers Academy Great storytelling webinar by the Speakers Academy. Chock full of juicy bits for telling great story. Presented brilliantly in question and answer format. Listen closely or some of the good stuff dusks under the radar. This great storytelling webinar is a regular watch for me and helps knit many strategies smoothly together.
The Storytelling Mystery Box By JJ Abrams Storytelling mystery box by JJ Abrams. In it he says “mystery is the catalyst for imagination”. He feels strongly that invoking wonder through mystery creates the environment for deeper and deeper engagement. His stoires thrive on propeling the imagination in this way. Brand Mystery Even great brands thrive on a little mystery to engage their audience and their customers. Using examples on screen he teaches his craft and opens the box to his own personal tried and tested tools and techniques. In full flow his presentation is magnificient with an endless list of examples to get his point across. JJ Abrams here demonstrating storytelling mystery and real mastery of his craft. Listen closely, there’s magic in action here.
Storytelling Demystified By Julian Friedman In Storytelling Demystified, Julian Friedman says: “A story is much more about the audience than it is about the plot.” Crammed with excellent nuggets of information and low hanging fruit for budding storytellers and writers. This Ted talk is well worth watching many many times over. The Mystery of Storytelling Agent Julian Friedman poses some fantastic questions here in storytelling demystified. He cajoles his auduence by setting the scene and questionning every assumption about what makes a great storytelling. The mysterious process of how we tell stories is something that millions around the world want to be able to do, but 99.9% effectively fail at. Yet what we communicate can change the lives of the writer and the audience alike. Here Julian Friedmann who has worked with writers for over 40 years believes that storytelling is more about the audience than the writer.
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