Storyteller Poetess Sarah Kay Dazzling with rhythm and rhyme, this upbeat presentaion draws on storyteller poetess Sarah Kay’s own life experience to delight her audience. Quoting French poet Paul Valerie ‘a poem is never finished, it is only abandoned’ her self confessed obsessive nature keeps drawing her back to revisit her poetry. Poetry and Narritive Dancing effortlessly between narritive and poetry she conjures fantastic imagery sprinkled with sounds that make this a simply beautiful presentation. A remarkable skill, the storyteller poetess weaving both forms of story together so well, with so much passion and skill. Kay is the founder and co-director of Project V.O.I.C.E., founded in 2004, a group dedicated to using spoken word as an educational and inspirational tool.
Great Storyselling Structure Here we find the basics of storyselling structure. And suggestions on how to write your storyselling story. The most powerful way to put ideas into the world today. Lots of great story structure here.
Great Story Branding Story Branding blends storytelling with marketing. A short video story explains how a beer company in Colorado Springs took inspiration from a trip to Belgium. The brand and lifestyle leverages modern techniques with the age old power of story to publicise their product. Story Branding Beer Brilliant story of a bicycle adventure in Belgium that has led to a brewery and a new beer. Fat tyre beer carries the idea of the bicycle with fat tyres on an adventure. What will your advenmture be with the bottle of beer. Where will it take you? They invite their customers to interact using their stories of the brand and how it relates to them. They want people to tell their story. Where do they sit on the bike – where do you go on the bike. Its about adventure, exploring and being out on ones own. The beer carries that idea. Story Branding Building a story around a brand is skillfull and artful. Check out the brand archetypes and see the depth and accuracy of this method. Check out some of the finer details of marketing with story with this video.
Great Stories and Persuasion 1 A bold approach to Great Storyies. The first of 9 videos with Dave and Dr. Knowles. Rare footage with insights into the art of great storytelling. Dave teaches the power of persuasive storytelling is fundamental to great presentations regardless of their goal or outcome. He uses them constantly in his presentations and here alludes to The Myth Model and its origins. Recommended that all videos are viewed for some incredible insights into the art of great story. Great Stories’ Direction Really great stuff here as Dave Lakhani teaches his unique insights that translate ‘story-to-business’ in very practical ways. Following these signposts, these reliable directions enable us to think things through in quite specific waysfor telling great stories. In this way his presentations are of extremely high value to the novice and experienced practitioner of storytelling for business. Great Stories Method Dave has an endless supply of great stories and tall tales to tell. His business elixir and formula seem effortlessly intertwined with the hero’s adventure. Setting out the path and following the call to adventure while actively helping the customer find their own call to adventure are key here. He shows how your call to [More]
The Storytelling Mystery Box By JJ Abrams Storytelling mystery box by JJ Abrams. In it he says “mystery is the catalyst for imagination”. He feels strongly that invoking wonder through mystery creates the environment for deeper and deeper engagement. His stoires thrive on propeling the imagination in this way. Brand Mystery Even great brands thrive on a little mystery to engage their audience and their customers. Using examples on screen he teaches his craft and opens the box to his own personal tried and tested tools and techniques. In full flow his presentation is magnificient with an endless list of examples to get his point across. JJ Abrams here demonstrating storytelling mystery and real mastery of his craft. Listen closely, there’s magic in action here.
Great Storytelling Structures By Nancy Duarte Great Storytelling Structures explores why some presentations spellbinding and some not? Nancy Duarte shares with the audience the secret of compelling presentations. In this fascinating talk Nancy Duarte explains the model that she developed for designing transformative presentations. Strong Storytelling Structures She explains the essential qualities of an excellent presentation with examples. They are evident in the speeches of Martin Luther King and Steve Jobs. Nancy touches on the importance of strong presentation skills. She reminds us that its the only way to spread important ideas and to make sure that one is communicating ideas effectively. An excellent watch, well presented with great material. The examples she gives help to add significant weight to her already strong storytelling structures and ideas. Within these walls the tools of communicating our ideas with skill and precision bring our stories to life. I come back to this video regularly, always finding something I missed last time around. Always a sign of a presentation loaded with great material. A very well crafted piece.
Storybranding Different from storytelling, storybranding applies story principles to branding. Stories to strengthen customer relationships are magical. Here Signorelli compares stories from different brands to emphasise his principles. He outlines that there is list of essentials when adding story to brand. Reflecting authentic value through story is the famous story of NIKE. Storybranding Essentials He talks about authentic and motivating stories to accompany brands with storybranding. Finding and uncovering your story is his expertise. Your story deserves to be told – to your most likely customers to build preference to your brand over others. Jim Signorelli believes there is no more powerful way to add value to your brand. Storybranding Workshops Signorelli’s workshops are famous for his wit and wisdom and are solid gold for leaders, salespeople and brands. His 6C’s of branding are foundational and add considerable story structure to the process. They clarify any brands’ story. Those 6C’s are: Collecting The Backstory Characterise The Brand Characterise The Prospect Connect The Characters Confront The Obstacles Complete The Story Brief With the 6C’s Jim Signorelli has cut through the crap like a knife through butter. In doing so he’s uncovered the simple truths that apply to branding your product with [More]
Eamon Kelly Storytelling The famous Eamon Kelly Storytelling like he was born to do. His famous lilt and turn of phrase brings magic to his words. This example of Eamon Kelly Storytelling shows his fireside manner with the audience in the palm of his hand.
Great Storytelling Persuasion Power The power of persuasion elegantly woven into a great story is legendary. Here Jennifer Aaker tells some great stories about how they fit so very well together. However her great skill here is weaving information and story together almost seamlessly. This is no small feat considering we’re used to having one as a main course and one for desert. Here on the same plate – they are served up impeccably well. In fact this secret sauce tantalises both sides of experience at the same time. The wider creative narritive and the structured detail well blended. And science has shown how remarkably well the human brain learns in this unique environment. Persuasion Power Made Easy It’s what makes this a super powered persuasion video. There’s some nittyy gritty on that topic right here.
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