Visual Storytelling and Great Ideas Great visual storytelling conveys ideas in story form. Visual stories versus concepts explained with logic and analysis imprint themselves in the brain faster. Stories are also universal crossing boundries of culture, age and gender. The MSL group here presents a wonderful short visual story on the evolution of storytelling. Visual Storytelling
Kids Storytelling Fun Kids storytelling at The Back East Theatre is a wonderful short video. Here children have fun telling stories, learning about storytelling and listening to stories of all kinds. Great energy for kids to learn about how and why stories are important.
Purposeful Storytelling – Peter Guber Purposeful Storytelling comes to life as Peter Guber is interviewed by Harvard business school. Not for the first time Peter Guber lays it out in black and white – how telling stories in your business is a game changer. Here he beautifully outlines the fundamentals. He especially entheuses about preparation to smash it when telling stories to succeed. His authenticity shines through in this brilliant interview. Complimented by great questions from an excellent and experienced interviewer. Purposeful Storytelling Preparation Doing your homework is key in order to tell your story and get your message across. The series of components he calls The Navigation States, can then be moved through purposefully. He explains wonderfully how bonding the emotional compnent of your story with your information is key.
Great Stories and Persuasion 1 A bold approach to Great Storyies. The first of 9 videos with Dave and Dr. Knowles. Rare footage with insights into the art of great storytelling. Dave teaches the power of persuasive storytelling is fundamental to great presentations regardless of their goal or outcome. He uses them constantly in his presentations and here alludes to The Myth Model and its origins. Recommended that all videos are viewed for some incredible insights into the art of great story. Great Stories’ Direction Really great stuff here as Dave Lakhani teaches his unique insights that translate ‘story-to-business’ in very practical ways. Following these signposts, these reliable directions enable us to think things through in quite specific waysfor telling great stories. In this way his presentations are of extremely high value to the novice and experienced practitioner of storytelling for business. Great Stories Method Dave has an endless supply of great stories and tall tales to tell. His business elixir and formula seem effortlessly intertwined with the hero’s adventure. Setting out the path and following the call to adventure while actively helping the customer find their own call to adventure are key here. He shows how your call to [More]
Mythic Symbology and Great Storytelling In Mythic Symbology twe find the utterly brilliant Joseph Campbell. Here he unravels the symbology of myth like no one else can. And in his own priceless and inimitable way his wisdom flows effortlessly. Exploring of myths through his work has spanned entire generations. And here are some of his finest explanations. The roles of the winged fish, the feathered serpent, the Bodhisattva, and the Christ. All are symbolic images of a shift in consciousness. The Hero and Mythic Symbology Watch the 12 Stages of The Hero’s Journey and get a real grasp of the significance of his world view of mythic symboligies.
Secondary World of Great Storytelling The secondary world illuminates the way in which threads of information are seamelssly weaved into a cloak of knowledge. This video is deep, detailing the depth of influence of stories have on the psyche by professor Brian Sturm. Secondary World of Story The storytelling trance includes 16 portals to altered states. Here 3 stories are told to illustrate the theoretical model of Truth and Story. In this secondary world, information is the thread while story is the fabric.
Storytelling Successfully By Peter Guber Storytelling Successfully according to Peter Guber, the author of ‘Tell to Win’ demonstrates how framing the right questions are the heart of great storytelling. Simply a brilliant speech from a master communicator. Here, the importance of storytelling to success across the ages is made clear with ‘simple genius’. The structures of his work here are incredible. Storytelling Successfully Simplicity is everywhere and that makes this one of the most powerful speeches here in greatstorytelling.org Attitude, its everything. Peter Guger says: *the longer I live the more I reccognise it’s everything….life is 10% of what happens to me and 90% how I react to it.” Real masterful stuff that all hindges around asking the right question. That’s where its at. “If you don’t frame the right question, you won’t get the right answer.” We must be curious instead of critical.
Great Storytelling Grabs Attention The ins and outs of more than $28M being sold in videos, sales pages, landing pages uses the power of great storytelling exquisitely. Grabbing your attention they cause marketing message to get to work deeply into the subconscious. Great Storytelling Message Magnifying the power of your message, stories help frame the product and the context more fully than regular marketing messages, leading the client – not pushing. Seducing and capturing attention with story has been used with remarkable effect since people first learned to use language. Selling through story is not just to illumunate benefits of a product. It can assist in overcoming objections powerfully. In fact, a story for selling can be as short as 3 sentences. Great Storytelling Resources After watching this video, check out Great Storytelling with John Carlton for a contrasting perspective. The smashing metaphors here go with this video like peanut butter and jelly. John Carlton is a copywriting genius that deserves our full attention.
Great Story Branding Story Branding blends storytelling with marketing. A short video story explains how a beer company in Colorado Springs took inspiration from a trip to Belgium. The brand and lifestyle leverages modern techniques with the age old power of story to publicise their product. Story Branding Beer Brilliant story of a bicycle adventure in Belgium that has led to a brewery and a new beer. Fat tyre beer carries the idea of the bicycle with fat tyres on an adventure. What will your advenmture be with the bottle of beer. Where will it take you? They invite their customers to interact using their stories of the brand and how it relates to them. They want people to tell their story. Where do they sit on the bike – where do you go on the bike. Its about adventure, exploring and being out on ones own. The beer carries that idea. Story Branding Building a story around a brand is skillfull and artful. Check out the brand archetypes and see the depth and accuracy of this method. Check out some of the finer details of marketing with story with this video.
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