Great Storytelling Grabs Attention The ins and outs of more than $28M being sold in videos, sales pages, landing pages uses the power of great storytelling exquisitely. Grabbing your attention they cause marketing message to get to work deeply into the subconscious. Great Storytelling Message Magnifying the power of your message, stories help frame the product and the context more fully than regular marketing messages, leading the client – not pushing. Seducing and capturing attention with story has been used with remarkable effect since people first learned to use language. Selling through story is not just to illumunate benefits of a product. It can assist in overcoming objections powerfully. In fact, a story for selling can be as short as 3 sentences. Great Storytelling Resources After watching this video, check out Great Storytelling with John Carlton for a contrasting perspective. The smashing metaphors here go with this video like peanut butter and jelly. John Carlton is a copywriting genius that deserves our full attention.
Great Story Branding Story Branding blends storytelling with marketing. A short video story explains how a beer company in Colorado Springs took inspiration from a trip to Belgium. The brand and lifestyle leverages modern techniques with the age old power of story to publicise their product. Story Branding Beer Brilliant story of a bicycle adventure in Belgium that has led to a brewery and a new beer. Fat tyre beer carries the idea of the bicycle with fat tyres on an adventure. What will your advenmture be with the bottle of beer. Where will it take you? They invite their customers to interact using their stories of the brand and how it relates to them. They want people to tell their story. Where do they sit on the bike – where do you go on the bike. Its about adventure, exploring and being out on ones own. The beer carries that idea. Story Branding Building a story around a brand is skillfull and artful. Check out the brand archetypes and see the depth and accuracy of this method. Check out some of the finer details of marketing with story with this video.
Peter Guber Interview Peter Guber tells the story of his life. From the creative department in Columbia Pictures(1968) to president and head honcho of the studio. Then chairman and CEO of Sony’s Entertainment division. Here Peter Guber speaks about his use of storytelling successfully. Using story in all areas of his life to influence and inspire has made him a multimillionaire. However he has failed in some things. Curious Peter Guber Now a hollywood mogul he says “I was born curious.” His life was a series of ups and down including some cataclysmic failures. He says he learned more from the downs than the ups. Taking a key role in movie making he was involved in Taxi Drive, Close Encounters and Shampoo. Peter Guber Polygram Founder and CEO of Polygram he went on to sell it after a few years. He started movies like Gorillas in The Mist, Witches of Eastwick, Rainman as well as several flops. However he became more and more successful in the music, sports and media. Now Peter Guber teaches in UCLA as a full professor he is in the 3rd act of my life’. He wants the third act of his life to be the [More]
Great Storytelling vs Lecturing Rare Dave Lakhani storytelling. Excellent footage of a master of storyteller in action. Some truly remarkable insights and discoveries arise from noticing the difference between lecturing and ‘storytelling insights’. Dave at his best here using his roadmap for crafting great story and pointing out where he already used it in his previous videos. Lakhani at his best Really shakes the audience up here as they realise he has been demonstrating the process from video 1 – with his own great story. Persuasive storytelling at its very best here. Here Dave Lakhani uses layers of proof, metaphors, stories within stories drawn from his life experience used to teach and to get his point across.
Persuasive Storytelling Rare footage of Dave Lakhani teaching persuasive storytelling. His storytelling to enhance persuasion and influence is the cornerstone of the Myth Model. Here we have some more excellent footage of a real master storyteller in action. One could analyse and access this using 15 different criteria and still find reason to rave about it. A smooth, elegant and very influential way of delivering his persuasive storytelling message. Persuasive Storytelling and The Myth Model Made Easy Get ready to take notes here as this video is chocked full of great tips for persuaders regardless of your background. Seeing someone use stories to teach storytelling in truly magic in action here. In his unique Business Elixir he discusses allies, He discusses the essesnce of persuasion – ‘leading someone to their own most logical conclusion’. He gets his clients and customers actively involved and sets them on their own Call To Adventure. And he explains the use of techniques in the proper context.
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