Great Storytelling Structures By Nancy Duarte Great Storytelling Structures explores why some presentations spellbinding and some not? Nancy Duarte shares with the audience the secret of compelling presentations. In this fascinating talk Nancy Duarte explains the model that she developed for designing transformative presentations. Strong Storytelling Structures She explains the essential qualities of an excellent presentation with examples. They are evident in the speeches of Martin Luther King and Steve Jobs. Nancy touches on the importance of strong presentation skills. She reminds us that its the only way to spread important ideas and to make sure that one is communicating ideas effectively. An excellent watch, well presented with great material. The examples she gives help to add significant weight to her already strong storytelling structures and ideas. Within these walls the tools of communicating our ideas with skill and precision bring our stories to life. I come back to this video regularly, always finding something I missed last time around. Always a sign of a presentation loaded with great material. A very well crafted piece.
Great Story Branding Story Branding blends storytelling with marketing. A short video story explains how a beer company in Colorado Springs took inspiration from a trip to Belgium. The brand and lifestyle leverages modern techniques with the age old power of story to publicise their product. Story Branding Beer Brilliant story of a bicycle adventure in Belgium that has led to a brewery and a new beer. Fat tyre beer carries the idea of the bicycle with fat tyres on an adventure. What will your advenmture be with the bottle of beer. Where will it take you? They invite their customers to interact using their stories of the brand and how it relates to them. They want people to tell their story. Where do they sit on the bike – where do you go on the bike. Its about adventure, exploring and being out on ones own. The beer carries that idea. Story Branding Building a story around a brand is skillfull and artful. Check out the brand archetypes and see the depth and accuracy of this method. Check out some of the finer details of marketing with story with this video.
The Stages of The Storytelling Journey Drink copiously from the Great Storytelling fountain of knowledge – the 12 stages of the hero’s journey. Overflowing with wisdom, The storytelling journey is told by Great Storyteller himself Joseph Campbell. Pointing to the brain in great storytelling as the secondary organ – “it must submit and serve the humanity of the body.” Storytelling Journey Structure His insights on ‘the system’ and its impersonal claims are fascinating. The interviewer either knows exactly where he’s going with this or he has stumbled upon Joseph Campbell in great form, dropping nuggets of pure golden wisdom at random here. “Its very nice to be able to put yourself in situations that will evoke your higher nature rather than your lower.”
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