Persuade With The Story Theatre Method In The Power to Persuade with Story Theatre, Doug Stevenson deals with the use of stories to create an effect. regardless if it’s a true or fictive story, simple or extravagant, the same rules apply. Number 1 – it’s more memorable than regular advertising. And it’s a more successful way of attracting customers. Ulitmately he explains that with story, customers themselves will be advertising and spreading the word. Story Theatre Here in his Story Theatre Method for strategic storytelling Doug is a real magician. He does a wonderful magic trick, then takes you behind the curtain to show you his secrets. He explains the methods behind his own magic. What a wonderful presentation this is from a truly passionate storyteller and teacher. Great tempo, great connections between frames and a real alivenss on stage.
Great Story-Telling with John Carlton Hard hitting, concise and no-nonsense approach to great story-telling. John Carlton is known as the most ripped off copywriter on the planet. Filled with smashing metaphors, brilliant tips and techniques for great storytellers – regardless of their level of experience. Story-telling the Old Fashioned Way Carlton says watching old movies like Casablanca and King Kong is important. They help you discover the great plot points. This is as important as being an avid read to smarten up your storytelling he says. Meanwhile ‘chained to the typewriter’ and ‘pumping out TV shows’ are metaphors that hark back to the old days. That was back when television executives demanded great product and fast! John Carlton’s inimitable style is famous. Its real story theatre. Story-telling Experience Here he’s cutting through the fluff and getting straight to the point. Laced with great visual imagery too, its a captivating watch. Uncompromising and irreverent John Carlton’s marketing rebel copywriting club is famous. His simple writing system knocks spots of the competition. And his story-telling expertise is that of a grizzled veteran with a lfetime in the trenches. You’ll find his character matches his skill – a real rarity today. Experience and [More]
Dave Lakhani Persuasive Story Telling Dave Lakhani translates The Myth Model of Great story telling to the business model with great clarity. Here in part 2 he weaves the classic story myths with myths of modern society. He illuminates the differences between down the myth, the reality and the lie and lays bare their use and misuse in society, business, branding and marketing. The Persuasive Business Story Watch a real insightful presentation packed with actionable and usable information. Presented in Dave Lakhani’s own very real style he shows the mastery of practical story telling in the modern world. Great interaction with his audience with great tips and direction. He has guaged the temperature of the room and delivers with consummate ease. His voice and tone are used to great effect. Here he shows mastery of the pause to keep the audience attention, to lead and to change direction of his presentation. So many skills packed into this presentation as he raises and lowers the tempo of his delivery.
Storytelling The Stillmotion Way: Part 1. Vimeo Series (2013) from stillmotion on Vimeo. The Great Storytelling Mojo Get some great storytelling mojo here with these super storytelling secrets. In the first 2 minutes you’ll find the key that literally opens the door to serious influence in your stories and to dig below the surface of what moves people in story. So get your pen and paper out now, before you press play here. This may be the most important information for your storytelling mojo that you’ll ever need. No-one talks about these vital cues in great story. So get get your pen and paper or open a document and start writing. Steps To Storytelling Mojo For our stories to have great Storytelling Mojo, we need 4 things: People Places Plot Purpose The P we put first determines the type of stories we tell. Plot is the overall arc and structure. Putting plot first and we have an action movie or story. Places are the big pictures as well as the detail. Put places first and we have a travel/location story. Purpose is our intention in telling a story or making a film. Put purpsose first and we have a commercial! [More]
Great Storytelling Webinar By Speakers Academy Great storytelling webinar by the Speakers Academy. Chock full of juicy bits for telling great story. Presented brilliantly in question and answer format. Listen closely or some of the good stuff dusks under the radar. This great storytelling webinar is a regular watch for me and helps knit many strategies smoothly together.
What Great Storytellers Know – Matt Chan An accomplished and experienced storyteller sharing insider tips on doing great story, well. This clip from a Ted storytelling presentation is a budding storyteller’s dream! Even great storytellers can learn from Matt Chan. His experience shines through as he simplifies some of the keys concepts that are often missed. A great watch here and definitely one to take notes on as well. Great Storytellers Experience A powerful and influential person in the world of television he is the creator of the series ‘Horders’. He is a great teacher gets his points across elegantly and with ease. A real polished presenter at work here. You may even find yourself watching this clip several times. Enjoy.
Jennifer Aaker’s Meaningful Storytelling Another top-knotch video here on meaningful storytelling. Full of facts, figures, research and data on the power great storytellers have in the hands. Superb information here. Stories are meaningful, more impactful and more memorable than pure data. Here Jennifer Aaker weaves story with data effortlessly. She concludes that the most important thing is feeling connected in order to create meaningful storytelling. This means connected not just to the story, but storyteller to listener as well. Excellent stuff here. Meaningful Storytelling Soundbites She says ultimately, “those who tell the best stories become the best leaders.” What a great short video and a superb watch once again from Jennifer Aaker. Stories are meaningful because they’re memorable, impactful and they connect. Memorable moments we tell in stories can have real power – especially when compared to facts which often fade over time. Its a real super power of stories. Impactful stories are made from stories we believe in and what resonates with us. The personal connection the audience feels makes the story meaningful – regardless of data or statistics. In fact the brain is already wired this way: emotion then rationalizing.
Storytelling Genius Known as ‘the one man theatre troupe’ Jay O Callaghan is a storytelling genius. Captivating, enthralling and masterful with pure simplicity and elegance. No matter the subject Jay brings it to life in a magical and childlike manner. Storytelling Genius At Work One of the best storytelling videos here from one of the best around. He travels the world telling stories and is revered for his performances in the Abbey theatre, Dublin. An expert at leaving his audience wondering where the time went as they become immersed in his narritive. A Real Storytelling Genius Jay has also performed at The National Theatre Complex in London, Lincoln Center and the Boston Symphony Orchestra. He says storeis are often about people, places and trouble. They build to a high point then a resolution. Here Jay O’ Callaghan talks about getting into a story to get a point across. Any point. His well thought out presentation hits all the highs, rolls over all the lows and then the rest. He builds intrigue like a real storytelling genius should. He leads and leads and makes great use of his voice at just the right moments.And its not long before you find yourself [More]
Great storytelling clues right from the start are the not so hidden signposts that let us kow great story is on the way. They’re to …‘make me care, capture my attention, enthrall me’. By design stories are made to grab hold of us in some way and filmaker Andrew Stanton explains some of his methods here. This video is crammed with pure golden nuggets filled with insight and drama. Andrew Stanton – Great Storytelling Clues The man behind Toy Story shows his true genius here. He drops info-bombs on how to convince and to compell through story. This is a masterclass beginning with his secret – the connection. Great connection through great storytelling allows us to feel and experience similarities between us. Unifying Great Storytelling Clues Clever implementation ofÂ âThe Unifying Theory of 2 + 2.â Never give your audience â4â –give them 2 + 2 so they arrive at 4 of their own accord, naturally. Masterful indeed and when done well this is a priceless nugget of golden knowledge. Stanton has taken storytelling into the 21st century. He’s refined and perfected the structure, dropping clues along the way like breadcrumbs. Invoke Wonder With Great Storytelling Clues You may find [More]
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