Jennifer Aaker’s Meaningful Storytelling
Another top knotch video here on meaningful storytelling. Facts, figures, research and data on the power great storytellers have in the hands. Superb information. Stories are meaningful, more impactful and more memorable than pure data. Here Jennifer Aaker weaves story with data effortlessly. She is concluding that the most important thing is feeling connected. This means connected not just to the story, but to the storyteller as well. Excellent stuff here.
Meaningful Storytelling Soundbites
She says ultimately, “those who tell the best stories become the best leaders.” A great short video and a superb watch.