Different from storytelling, storybranding applies story principles to branding. Stories to strengthen customer relationships here are magical. Here Jim Signorelli compares stories from different brands to clearly explain his principles. He outlines that there is list of essentials when adding smart storybranding to any producrt. Reflecting authentic value through story is the famous story of NIKE.
He talks about authentic and motivating stories to accompany brands with storybranding. Finding and uncovering your story is his expertise. Your story deserves to be told – to your most likely customers to build preference to your brand over others. Jim Signorelli believes there is no more powerful way to add value to your brand.
Signorelli’s workshops are famous for his wit and wisdom and are solid gold for leaders, salespeople and brands. His 6C’s of branding are foundational and add considerable story structure to the process. They clarify any brands’ story. Those 6C’s are:
- Collecting The Backstory
- Characterise The Brand
- Characterise The Prospect
- Connect The Characters
- Confront The Obstacles
- Complete The Story Brief
With the 6C’s Jim Signorelli has cut through the crap like a knife through butter. In doing so he’s uncovered the simple truths that apply to branding your product with story. An ingenious method that needs to be on your shelf no matter what you’re selling or persuading.