Great Storytelling Allure With Steven Washer

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Great Storytelling Allure – Steven Washer

“Mommy, Daddy tell me a story”! Language evolved simply to tell stories and get our point across many, many moons ago. Soon drama was added to create great storytelling allure. Stories give your subconscious mind direct access to the emotional arguements that actually allow you to make decisions, both big and small. This is the allure of great storytelling. In this video Steven Washer gets his point across in some unique ways with great style and panache. A great video resource for storytellers and storytellers and for telling better stories.

The Real Power of Storytelling in Video Marketing

03:43 How Stories Can Help Sell Your Products And Services
05:07 SellOnSite

Everyone likes to talk about the power of story in your marketing. So do I. But I
wonder if you know why story works the way it does?

In spite of the fact that we're not supposed to ask the dreaded "why" question
(for fear of getting bogged down in irrelevancies) I think it would be smart to
understand this concept better.

When you understand exactly how story works on the mind, you begin to appreciate the power in your hands. This means that the stories you tell will:

Have more strategic themes so you your leadership is more effective.

Condense your marketing messages into smaller chunks, so you get more done in less time.

Entertain your audiences so you increase the like and trust factor and they are more inclined to stay with you.

Lead with messages that hit just the right note, leading to more conversions.

Knowing the power of story is a gigantic competitive advantage. This video will
not just tell but show you why, and if you model it, show you how to do it yourself.

Story is just one part of my new curriculum in SellOnSite - The Complete Video
Salesletter Course, opening later this month. This video is one of a slate of freebies I created to raise awareness about the course.

You can pick them up right now and they're free for the taking.


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