The Storytelling Mystery Box By JJ Abrams
Storytelling mystery box by JJ Abrams. In it he says “mystery is the catalyst for imagination”. He feels strongly that invoking wonder through mystery creates the environment for deeper and deeper engagement. His stoires thrive on propeling the imagination in this way.
Even great brands thrive on a little mystery to engage their audience and their customers. Using examples on screen he teaches his craft and open the box oon his own personal tried and tested tools and techniques. In full flow his presentation is magnificient with an endless list of examples to get his point across. JJ Abrams here demonstrating mastery of his craft.
Listen closely, there’s magic in action here.