Great Storytelling Structures By Nancy Duarte Great Storytelling Structures explores why some presentations spellbinding and some not? Nancy Duarte shares with the audience the secret of compelling presentations. In this fascinating talk Nancy Duarte explains the model that she developed for designing transformative presentations. Strong Storytelling Structures She explains the essential qualities of an excellent presentation with examples. They are evident in the speeches of Martin Luther King and Steve Jobs. Nancy touches on the importance of strong presentation skills. She reminds us that its the only way to spread important ideas and to make sure that one is communicating ideas effectively. An excellent watch, well presented with great material. The examples she gives help to add significant weight to her already strong storytelling structures and ideas. Within these walls the tools of communicating our ideas with skill and precision bring our stories to life. I come back to this video regularly, always finding something I missed last time around. Always a sign of a presentation loaded with great material. A very well crafted piece.
Great Storytelling Grabs Attention The ins and outs of more than $28M being sold in videos, sales pages, landing pages uses the power of great storytelling exquisitely. Grabbing your attention they cause marketing message to get to work deeply into the subconscious. Great Storytelling Message Magnifying the power of your message, stories help frame the product and the context more fully than regular marketing messages, leading the client – not pushing. Seducing and capturing attention with story has been used with remarkable effect since people first learned to use language. Selling through story is not just to illumunate benefits of a product. It can assist in overcoming objections powerfully. In fact, a story for selling can be as short as 3 sentences. Great Storytelling Resources After watching this video, check out Great Storytelling with John Carlton for a contrasting perspective. The smashing metaphors here go with this video like peanut butter and jelly. John Carlton is a copywriting genius that deserves our full attention.
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.