The Stages of The Storytelling Journey Drink copiously from the Great Storytelling fountain of knowledge – the 12 stages of the hero’s journey. Overflowing with wisdom, The storytelling journey is told by Great Storyteller himself Joseph Campbell. Pointing to the brain in great storytelling as the secondary organ – “it must submit and serve the humanity of the body.” Storytelling Journey Structure His insights on ‘the system’ and its impersonal claims are fascinating. The interviewer either knows exactly where he’s going with this or he has stumbled upon Joseph Campbell in great form, dropping nuggets of pure golden wisdom at random here. “Its very nice to be able to put yourself in situations that will evoke your higher nature rather than your lower.”
Myth As The Mirror By Joseph Campbell Insightful, scary, beautiful and enlightening in equal measure! Joseph Campbell’s insightful interview that embraces some scary concepts slowly evolves into some positively beautiful and enlightening moments. One of Joseph Campbells’ short presentations full of wisdom and aliveness.
Storytelling Demystified By Julian Friedman In Storytelling Demystified, Julian Friedman says: “A story is much more about the audience than it is about the plot.” Crammed with excellent nuggets of information and low hanging fruit for budding storytellers and writers. This Ted talk is well worth watching many many times over. The Mystery of Storytelling Agent Julian Friedman poses some fantastic questions here in storytelling demystified. He cajoles his auduence by setting the scene and questionning every assumption about what makes a great storytelling. The mysterious process of how we tell stories is something that millions around the world want to be able to do, but 99.9% effectively fail at. Yet what we communicate can change the lives of the writer and the audience alike. Here Julian Friedmann who has worked with writers for over 40 years believes that storytelling is more about the audience than the writer.
Great Storytelling Grabs Attention The ins and outs of more than $28M being sold in videos, sales pages, landing pages uses the power of  great storytelling exquisitely. Grabbing your attention they cause marketing message to get to work deeply into the subconscious. Great Storytelling Message Magnifying the power of your message, stories help frame the product and the context more fully than regular marketing messages, leading the client – not pushing. Seducing and capturing attention with story has been used with remarkable effect since people first learned to use language. Selling through story is not just to illumunate benefits of a product. It can assist in overcoming objections powerfully. In fact, a story for selling can be as short as 3 sentences. Great Storytelling Resources After watching this video, check out Great Storytelling with John Carlton for a contrasting perspective. The smashing metaphors here go with this video like peanut butter and jelly. John Carlton is a copywriting genius that deserves our full attention.

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