Purposeful Storytelling – Peter Guber Purposeful Storytelling comes to life as Peter Guber is interviewed by Harvard business school. Not for the first time Peter Guber lays it out in black and white – how telling stories in your business is a game changer. Here he beautifully outlines the fundamentals. He especially entheuses about preparation to smash it when telling stories to succeed. His authenticity shines through in this brilliant interview. Complimented by great questions from an excellent and experienced interviewer. Purposeful Storytelling Preparation Doing your homework is key in order to tell your story and get your message across. The series of components he calls The Navigation States, can then be moved through purposefully. He explains wonderfully how bonding the emotional compnent of your story with your information is key.
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