Storybranding Different from storytelling, storybranding applies story principles to branding. Stories to strengthen customer relationships are magical. Here Signorelli compares stories from different brands to emphasise his principles. He outlines that there is list of essentials when adding story to brand. Reflecting authentic value through story is the famous story of NIKE. Storybranding Essentials He talks about authentic and motivating stories to accompany brands with storybranding. Finding and uncovering your story is his expertise. Your story deserves to be told – to your most likely customers to build preference to your brand over others. Jim Signorelli believes there is no more powerful way to add value to your brand. Storybranding Workshops Signorelli’s workshops are famous for his wit and wisdom and are solid gold for leaders, salespeople and brands. His 6C’s of branding are foundational and add considerable story structure to the process. They clarify any brands’ story. Those 6C’s are: Collecting The Backstory Characterise The Brand Characterise The Prospect Connect The Characters Confront The Obstacles Complete The Story Brief With the 6C’s Jim Signorelli has cut through the crap like a knife through butter. In doing so he’s uncovered the simple truths that apply to branding your product with [More]
Great Story Branding Story Branding blends storytelling with marketing. A short video story explains how a beer company in Colorado Springs took inspiration from a trip to Belgium. The brand and lifestyle leverages modern techniques with the age old power of story to publicise their product. Story Branding Beer Brilliant story of a bicycle adventure in Belgium that has led to a brewery and a new beer. Fat tyre beer carries the idea of the bicycle with fat tyres on an adventure. What will your advenmture be with the bottle of beer. Where will it take you? They invite their customers to interact using their stories of the brand and how it relates to them. They want people to tell their story. Where do they sit on the bike – where do you go on the bike. Its about adventure, exploring and being out on ones own. The beer carries that idea. Story Branding Building a story around a brand is skillfull and artful. Check out the brand archetypes and see the depth and accuracy of this method. Check out some of the finer details of marketing with story with this video.
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