Storybranding Different from storytelling, storybranding applies story principles to branding. Stories to strengthen customer relationships are magical. Here Signorelli compares stories from different brands to emphasise his principles. He outlines that there is list of essentials when adding story to brand. Reflecting authentic value through story is the famous story of NIKE. Storybranding Essentials He talks about authentic and motivating stories to accompany brands with storybranding. Finding and uncovering your story is his expertise. Your story deserves to be told – to your most likely customers to build preference to your brand over others. Jim Signorelli believes there is no more powerful way to add value to your brand. Storybranding Workshops Signorelli’s workshops are famous for his wit and wisdom and are solid gold for leaders, salespeople and brands. His 6C’s of branding are foundational and add considerable story structure to the process. They clarify any brands’ story. Those 6C’s are: Collecting The Backstory Characterise The Brand Characterise The Prospect Connect The Characters Confront The Obstacles Complete The Story Brief With the 6C’s Jim Signorelli has cut through the crap like a knife through butter. In doing so he’s uncovered the simple truths that apply to branding your product with [More]
Great Storytelling Webinar By Speakers Academy Great storytelling webinar by the Speakers Academy. Chock full of juicy bits for telling great story. Presented brilliantly in question and answer format. Listen closely or some of the good stuff dusks under the radar. This great storytelling webinar is a regular watch for me and helps knit many strategies smoothly together.
Great Storytelling for Sales – Adrian Davis Great Storytelling for sales is a super presentation about the unlimited applications of story to the sales process. Indepth, detailed and littered with fantastic storytelling tips and techniques to make your story more profitable – fast. I’ve tried them, they work. You’ll need a notebook and a keen ear for this. You might even have to watch it in segments. Detailed slides, great images and explanations. Storytelling for Sales Made Easy Adrian Davis shares some of his greatest insights into storytelling for sales. I can’t reccomend this highly enough.
Great Storytelling Allure – Steven Washer “Mommy, Daddy tell me a story”! Language evolved simply to tell stories and get our point across many, many moons ago. Soon drama was added to create great storytelling allure. Stories give your subconscious mind direct access to the emotional arguements that actually allow you to make decisions, both big and small. This is the allure of great storytelling. In this video Steven Washer gets his point across in some unique ways with great style and panache. A great video resource for storytellers and storytellers and for telling better stories.
The Great Storytelling Matrix 3 Storytelling Axes that help improve the skill of storytelling. Structures that fit a storytelling matrix help improve the ability to tell stories on the fly. Crafting seemingly effortless stories as and when needed are often rehearsed with the structure in mind. The Storytelling Matrix Made Clear With this form, the storytelling mind can compose interactive stories with complex information and content. The customization of your story can then deliver the information with ease and great effectiveness. Its all about practice of the storyteller giving fundamental shape and form to the narrative. Activity, complexity and personality form the structure. This is a story worldwide presentation and is filled with great information to practice and apply.
Great Entrepreneurial Storytelling A top notch video of great entrepreneurial storytelling. Information and insights for great storytelling in business. Sitting down to watch this for the fourth time I’m still sketching out notes and ideas and plan on listening again to this this evening. What a wonderful use of the skills of great storytelling by a self professed chocaholic, color blind, lefthander! This video is priceless for its depth and quality.
Great Storytelling with Drew Keller Defining your objectives in storytelling – simple and straightforward. Some great advice from identifying your objective and shaping your story to checking to see if this content already exists somewhere. Drew Keller goes through the key points needed to develop and tell a great story
Great Storyselling Structure Here we find the basics of storyselling structure. And suggestions on how to write your storyselling story. The most powerful way to put ideas into the world today. Lots of great story structure here.
Great Storytelling Grabs Attention The ins and outs of more than $28M being sold in videos, sales pages, landing pages uses the power of great storytelling exquisitely. Grabbing your attention they cause marketing message to get to work deeply into the subconscious. Great Storytelling Message Magnifying the power of your message, stories help frame the product and the context more fully than regular marketing messages, leading the client – not pushing. Seducing and capturing attention with story has been used with remarkable effect since people first learned to use language. Selling through story is not just to illumunate benefits of a product. It can assist in overcoming objections powerfully. In fact, a story for selling can be as short as 3 sentences. Great Storytelling Resources After watching this video, check out Great Storytelling with John Carlton for a contrasting perspective. The smashing metaphors here go with this video like peanut butter and jelly. John Carlton is a copywriting genius that deserves our full attention.
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